E-commerce Platform Migration to Shopify
Migrating a fashion brand from WooCommerce to Shopify, improving checkout speed and reducing operational overhead.
Key Outcomes
- Checkout under 25 seconds
- No downtime during sales
- Zero security patching needed
At a Glance
Client
Fashion Brand with 2,000+ SKUs
Challenge
WooCommerce store with downtime during sales, slow checkout, manual inventory management, and constant security patching
Solution
Complete migration to Shopify with custom theme, integrations, and SEO preservation
Results
- •Checkout under 25 seconds
- •Zero downtime during sales
- •Automated inventory sync
- •No more security patches
The Problem
A growing fashion brand with 2,000+ SKUs was struggling with their WooCommerce setup:
- Downtime during sales events
- Slow checkout causing cart abandonment
- Manual inventory management across channels
- Constant security patching
They wanted to move to Shopify for improved reliability and reduced operational work.
What We Did
We executed a 6-week migration plan:
Audited existing site structure and URLs, mapped all redirects for SEO preservation, set up Shopify development store.
Built custom Shopify theme matching brand guidelines, implemented product filtering and search, set up product variants.
Connected Klaviyo for email marketing, set up ShipStation for shipping automation, configured inventory sync with warehouse.
Migrated products with full metadata, imported customer accounts and order history, implemented 301 redirects, launched during low-traffic window.
The new store included a custom theme, advanced filtering, quick view, and automated email sequences for abandoned carts.
The Outcome
Checkout Time
< 25 sec
Noticeably faster completion
Uptime During Sales
100%
Shopify handles scaling automatically
Inventory Sync
Every 15 min
Fully automated
The team now spends less time on technical maintenance and more time on merchandising and marketing.
Client Feedback
"We were nervous about migrating our entire e-commerce operation, but DTXeL made it seamless. The new store is faster, easier to manage, and we haven't had downtime since."
— E-commerce Director
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Tech Stack
Project Details
Timeline
6 weeks
Industry
E-commerce
Completed
September 2024